Zurich Airport's success depends to a large degree on clear brand management and honest and transparent communication.
As a brand, "Zurich Airport" makes full use of its exclusive position as a gateway to the world and to the Alps and distinguishes itself through entrepreneurial thinking and action.
The Zurich Airport brand also embodies a first-class touch in comparison with the world's other major hubs.
Zurich Airport is one of the most attractive departure, transfer, arrival and stopover destinations in land and air transport. It combines excellent products and services for passengers, business people, private individuals, visitors and local residents within a compact space at the best-connected location in Switzerland.
The Zurich Airport brand therefore builds on the strengths of Zurich as a business location and place to live. This is important, since 60,000 passengers and 25,000 staff pass through Zurich Airport every day.
The “Zurich Airport” brand is Swiss through and through: from its smooth flight operations and high-quality, ultra-modern shops, restaurants and services to its excellent infrastructure and buildings. Passengers, airport users and visitors value the safety and cleanliness of the airport, the consistent high quality of all its services and the excellent connections both within Switzerland and internationally.
When giving feedback or talking about their experiences, visitors to the airport always mention the distinct friendliness and helpfulness of staff from the moment they arrive until the moment they leave. Our aim is to make every visit to Zurich Airport a positive experience. We strive to provide services in a natural , informal way so that passengers and visitors feel at ease at all times during their visit to Zurich Airport.
The “Zurich Airport” brand represents courage and resolve. We want to be among the best in all areas – flight operations, infrastructure, products and services. To this end, the airport operator utilises its multifaceted competencies to seize new market opportunities. In so doing, Flughafen Zürich AG relies on entrepreneurial thinking and action, making decisions and efficiently putting them into practice.
Have you got any questions about the brand identity or do you require the logo?
Information about the brand is available from the Media Office.