La Prairie opens re-designed boutique
After four weeks of renovations, La Prairie re-opens its boutique at Zurich Airport with a decidedly swiss aesthetic.
Swiss luxury skincare brand La Prairie rolled out its updated store design at Zurich Airport’s Airside Center retail concourse. After a first day of operations on 10 April 2019, the luxury house re-opened its Zurich Airport boutique with an inaugural event on 24 April 2019. The new La Prairie boutique located at Zurich Airport is a haven of pristine elegance that includes an intimate consultation space, a digital, interactive product display table and a private payment area behind a Mondrian-inspired divider for added privacy. At 64 square metres, the La Prairie Zurich Airport boutique is the house’s largest travel retail space in Europe. The successful implementation of the new design was made possible with the great support of Dufry, the world’s leading travel retailer and Zurich Airport. La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, superior service and Swissness — the purity, precision, innovation and craftsmanship inherent to the extraordinary country that saw the brand’s inception in 1978. La Prairie endeavours to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.