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12.08.2019

Two major celebrations for Bulgari this summer

Bulgari opens a Pop-up store from August 9th until November 3rd at Zurich Airport to celebrate the 20th anniversary of its icon of design "B.Zero1" and the introduction of "Fiorever", a new collection of bold diamond jewelry.

Envisioned as a labyrinth, the Bulgari Pop-up store welcomes visitors from August 9th until November 3rd in the Airside Center Level 1 into an abstract universe, where they may grasp the Bulgari essence of Art and Design "B.zero1". This Pop-up is also the opportunity to discover how Bulgari immortalizes the four-petal flower, an emblem of Roman passion for life, in an enchanting diamond creation: "Fiorever".

2019 marks the momentous twentieth anniversary of Bulgari’s iconic "B.zero1" collection. Inspired by the Colosseum, Rome’s most magnificent monument, the Italian Maison broke the rules of jewelry design in 1999 to capture the amphitheater’s fluid geometry. Known for its visionary craftsmanship, Bulgari developed a first-of-its-kind technique that winds traditional Tubogas or gas-pipe into a new type of spiral with a hollow, cylindrical core. Now to celebrate B.zero1’s twentieth anniversary, Bulgari is reissuing the original 1999 edition - the iconic 5-band ring - in yellow, pink and white gold. All designs are engraved with "XX anniversary" on their internal ferrule, marking them as collector’s items.

The new "Fiorever" collection just arrived this year in Zurich airport. A whimsical marriage of the Italian word for flower (fiore) and the English word "forever", Fiorever establishes the flower as an official symbol of the magnificent Roman jeweler. The collection’s signature is a wild bloom with four petals, plucked from Rome’s heritage. The gracious motif decorates many of the vestiges of the Roman Empire. Exclusively crafted with bold lines and everlasting diamonds, the new icon is a scintillating celebration of the Eternal City’s timeless beauty and sparkling joy.

For further information about these collections, please do not hesitate to visit www.bulgari.com.

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